TIGER OF SWEDEN / JEANS
PRE SPRING 2019

Tiger Jeans 1811
Skate, glide flow, glissade, skim, sail along, cruise, drift, float, slide, smooth along, fly, the silhouette is skate influenced, the garments are traditional, picket out from a classic daddy’s wardrobe, its vintage inspired with pulled proportions, short pants, big shirts, work wear and menswear garment’s both on men’s and woman’s mixed with terrace-wear garments; like pike, unisex dickies, wind stoppers, men’s shirts and rain coats. A play with Quilted garment is the center of the theme.

Colors:
Harry Gruyaert is a Belgian photographer known for his use of vivid color to create depth and interest, before it was a respected medium in photography. Gruyaert found a deep attraction to color photography during a time it was mostly only respected as advertising work. He was an influential pioneer in how he used color to create depth, structure, mystery, and excitement.

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PHOTOGRAPHER JESPER LINDSTRÖM
STYLIST MATTIAS KARLSSON
CREATIVE DIRECTION CHRISTOFFER LUNDMAN
DESIGN DIRECTION BLANK ATELIER

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