TIGER OF SWEDEN / JEANS
AUTUMN/WINTER 2018

AW18
AW18 is a Crazy deluxe blend of gang girl gang boy expression. The silhouette is originated from a street wear and active urban subculture. Lars Englund rubbery black art inspires the surfaces. Peace and love influence the flowers. We still look into gamers and global activists, the street-roaming nomads of the future. Flowers and checks- the street style and sports references linger on Still Oversized, still work-wear inspired. It’s something traditional in the air almost conservative and yet there is a romantic clash of flowers as a contrast. Men’s style inspired overcoats and blazers in heritage patterns. Checks on checks, big, small, micro, Upsized garments are styled with studded belts. Down puffers hoodies fake fur and tracksuits supports the cold suburban nomad life. Typography goes more classic more clean and sophisticated.

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PHOTOGRAPHER JESPER LINDSTRÖM
STYLIST MATTIAS KARLSSON
CREATIVE DIRECTION CHRISTOFFER LUNDMAN
DESIGN DIRECTION BLANK ATELIER

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