2NDDAY
SPRING/SUMMER 2018

MINIMALISM / MONOCHROME BOFILL
Minimalism is a tool that can assist us in finding freedom.
Freedom from fear. Freedom from worry. Freedom from overwhelm and guilt. Freedom from the trappings of the consumer culture we’ve built our lives around. This doesn’t mean there’s anything wrong with owning material possessions. Today’s problem seems to be the meaning we assign to our stuff: we tend to give too much meaning to our things, often forsaking our health, our relationships, our passions, our personal growth, and our desire to contribute beyond ourselves.

Minimalism is a way to escape the excesses of the world around us — the excesses of clutter, having too much to do, too much debt, too many distractions, and too much noise. But too little meaning.

SS18 // introduces a colorful yet monochrome and minimalist take on the street style aesthetic in a clash with statement femininity. All looks are monochrome in shades of the same color from top to toe, lines are clean and straight, No clutter! A peaceful harmonic coordination following a pastel rainbow.

The silhouette is upsized; the styles are inspired by classic work wear and sportswear in new clean minimal and monochrome way.
Still the Sweatshirts and hoodies are present layered up with feminine styles.
Anorak and robe inspired dresses and tops with mega sleeves, layered with upsized Men’s coats and blazers. Loose pants sets a relaxed summer feel. Shoes and sandals with chunky soles sets a sports tone to this sportif monochrome collection.

LeWitt is regarded as a founder of both Minimal and Conceptual art work, his work ranges from wall drawings to hundreds of works on paper extending to structures in the form of towers, pyramids, geometric forms, and progressions.
With LeWitts wall pieces in mind 2NDDAY high summer drop is full off block stripes in mixed layers. The idea is to mix the colors and block stripes to become a color-stripe mix clash of summer fun.

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PHOTO MAGNUS MAGNUSSON
STYLING ROBERT RYDBERG
ART DIRECTION HOMEWORK
CREATIVE DIRECTION BLANK ATELIER

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