2NDDAY
SPRING/SUMMER 2016

Me decade – a anti-conformist approach to fashion spring/summer 2016

The term “‘Me Decade” describes a general new attitude of Americans in the 1970s, in the direction of atomized individualism and away from communitarianism, in clear contrast with social values in the United States during the 1960s the concerns of most people had shifted from issues of social and political justice that were so important in the 1960s to a more selfish focus on individual well-being.Frank Stella is an American painter and printmaker, noted for his work in the areas of minimalism and post-painterly abstraction during 60s and 70s. Frank Stella inspired colors and shapes introduce a minimalist take on the 1970’s aesthetic to SS16 collection.

Clean, elegant lines inform 2NDDAY Me Decade collection, tactile textures and play-full Frank Stella inspired colors and print stories introduce a minimalist take on the 1970’s and 60s aesthetic.
Bold A-Line shapes and Baby-doll statement pieces create the silhouette. Key pieces include culottes, patchwork and applications, mini or maxi skirts, nothing in between, clean accessories, playful socks with platforms and knee high socks and go-go boots.

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PHOTO MAGNUS MAGNUSSON
STYLING ROBERT RYDBERG
ART DIRECTION HOMEWORK
CREATIVE DIRECTION BLANK ATELIER

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