2NDDAY
PRE SPRING 2017

IRON WOMAN
The release of the Paranoid album’s second single “Iron Man” is the main inspiration for 2NDDAY pre-spring. The song was not the albums biggest hit but became a classic song with the special guitar riff and the psychedelic classic MTV video. The video is iconic and a mix of flower power art and early heavy metal influents. The Darkness of heavy metal combined with “Me decade metal look” make the Pre collection sharp and sexy. All together the 2NDDAY style is to become a modern iron woman combined with contemporary aesthetics instead of retro look. The song ” Iron Man” remains one of Black Sabbath’s most popular songs of all time.

The Pre-spring drop is the pioneer of new “Me decade metal look”. This part is mainly inspired from the iconic “Iron man” Video and the colours from the psychedelic backdrop. The look of pre iron woman is based on sharp tailored metal suiting with attention to fit and details. The Me decade metal feeling is converted into a modern contemporary woman with minimal sport influence and details from the decade. The jeans part has a clear massage with twisted 2ndday classics vs. legendary female metal rock group “The Runaways”.

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PHOTO ELISABETH TOLL
STYLING ROBERT RYDBERG
ART DIRECTION HOMEWORK
CREATIVE DIRECTION BLANK ATELIER

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