2NDDAY
HIGH SUMMER 2016

ME DECADE 2:0 PATTERN MANIA
Featuring the Memphis group, a shotgun wedding between Bauhaus and Fisher-Price.

“Don’t live by the standards of the world, nor by the expectations of other people. Remember, he who follows the crowd, usually gets lost in it.”

2NNDAY pre-autumn16 is all about pattern-mania and solid minimal color blocks. To mix and match impossible patterns from different art influences and decades, worn in impossible layers to become one. 2nday continue the me decade silhouette from SS16 witch is a minimalistic mix of 60 and 70 shapes into Pre-Autumn

Memphis Group
The Memphis Group was an Italian design and architecture group founded in Milan by Ettore Sottsass.1981 to 1987.
The group’s colorful furniture has been described as “bizarre”, “misunderstood”, “loathed”, and “a shotgun wedding between Bauhaus and Fisher-Price. (Toys)

The Memphis group’s work was characterized by ephemeral design featuring colorful decoration and asymmetrical shapes, sometimes alluding to exotic styles. The members of Memphis group as well as member our muse Nathalie du Pasquie drew inspiration from movements as Art Deco and Pop Art, including styles such as the 1950s Kitsch and futuristic themes. Source: Wikipedia

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PHOTO MAGNUS MAGNUSSON
STYLING ROBERT RYDBERG
ART DIRECTION HOMEWORK
CREATIVE DIRECTION BLANK ATELIER

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